Split Brain Research Essay Research Paper Chad free essay sample

Split Brain Research Essay, Research Paper Chad Stein PS 101 Dr. Rom 1. Gazzaniga, M.S. # 8220 ; One Brain or Two? # 8221 ; Scientific American. 1967. Rpt. In Forty Studies That Changed Psychology. Ed. Roger R. Hawk. Engewood Cliffs: Prentice Hall, 1995. 2-11. 2. This article managed tests that demonstrated the various maps of the privilege and left half of the globe of the encephalon. It other than portrayed the maps of the left and right side of the equator. # 8220 ; Your left encephalon is better at discourse creation, making, scientific calculations, and perusing, and is the essential place for semantic correspondence. Your correct side of the equator, groups predominant capablenesss for recognizing faces, maintain excursion sources of income influencing spacial connections, representative sensible reasoning, and creative exercises # 8221 ; ( 9 ) . The tests were done to happen how every half of the globe of the encephalon technique data. To make this the head callosum was cut off. This made it unthinkable for the two sides of the equator of the encephalon to pass on with one another. At the point when the head callosum is cut off it is alluded to as the split encephalon result. We will compose a custom article test on Split Brain Research Essay Research Paper Chad or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The preliminaries that were performed on the people fell into three Fieldss: they were sight, hearing, and contact. All the preliminaries sho marry that the above is genuine refering the maps of every half of the globe of the encephalon. The activity that the essayist was turn toing was the way that the two sides of the equator of the encephalon speak with one another, and if the imparting is demolished so the maps could be taken care of by one half of the globe better so the two joined. These tests demonstrated that there was a laterality in every side of the equator of the encephalon to execute certain endeavors. Despite the fact that a partnered encephalon can execute the endeavors of the two sides. 3. I imagine that the investigation demonstrated absolutely what it set out to make. Show that the different halves of the globe of the encephalon execute various endeavors. It other than indicated that the encephalon is equipped for executing these endeavors in any event, when the head callosum has been cut off. Albeit a few endeavors are performed better when the encephalon can pass on between the sides of the equator. 4. The consequences for mental science are many. For case this exploration assists individuals with understanding the various pieces of the encephalon, and how they work. Other than when damages happen to the encephalon analyst can discover what the potential impacts of the individual will be. At last, therapist will hold a superior worry of how the human encephalon plants.

Free Essays on American Economics

The vast majority of the issues of the United states are connected to the economy. One of the significant issues confronting the nation today is government managed savings. The United States was one of the last major industrialized countries to build up a standardized savings framework. In 1911, Wisconsin passed the principal state laborers pay law to be held established. Around then, most Americans accepted the legislature ought not need to care for the matured, impaired or destitute. Be that as it may, such perspectives changed during the Great Depression in the 1930's. In 1935, Congress passed the Social Security Act. This law turned into the premise of the U.S. social protection framework. It gave money advantages to just resigned laborers in trade or industry. In 1939, Congress corrected the demonstration to advantage and ward offspring of resigned laborers and widows furthermore, offspring of perished laborers . In 1950, the act started to cover many homestead and residential laborers, non proficient independently employed specialists, and many state and city representatives. Inclusion turned out to be almost widespread in 1956, when attorneys and other expert specialists went under the framework. Standardized savings is an administration program that helps laborers and resigned laborers and their families accomplish a level of financial security. Social security additionally called social protection (Robertson p. 33), gives money installments to help supplant salary lost because of retirement, joblessness, handicap, or passing. The program additionally helps pay the expense of clinical consideration for individuals age 65 or more seasoned and for some incapacitated laborers. Around one-6th of the individuals in the United States get government managed savings benefits. Individuals become qualified to get benefits by working in a certain period in work secured by standardized savings. Managers and laborers money the program through finance charges. Investment in the government managed savings framework is required for around 95 percent of all U.S. laborers. Government disability d... Free Essays on American Economics Free Essays on American Economics The vast majority of the issues of the United states are connected to the economy. One of the significant issues confronting the nation today is government managed savings. The United States was one of the last major industrialized countries to build up a government disability framework. In 1911, Wisconsin passed the primary state laborers remuneration law to be held established. Around then, most Americans accepted the administration ought not need to care for the matured, impaired or destitute. Be that as it may, such mentalities changed during the Great Depression in the 1930's. In 1935, Congress passed the Social Security Act. This law turned into the premise of the U.S. social protection framework. It gave money advantages to just resigned laborers in trade or industry. In 1939, Congress changed the demonstration to advantage and ward offspring of resigned laborers and widows also, offspring of expired specialists . In 1950, the act started to cover many ranch and local specialists, non proficient independently employed specialists, and many state and civil workers. Inclusion turned out to be about all inclusive in 1956, when legal advisors and other expert laborers went under the framework. Standardized savings is an administration program that helps laborers and resigned laborers and their families accomplish a level of financial security. Social security additionally called social protection (Robertson p. 33), gives money installments to help supplant pay lost because of retirement, joblessness, inability, or passing. The program likewise helps pay the expense of clinical consideration for individuals age 65 or more seasoned and for some impaired laborers. Around one-6th of the individuals in the United States get government managed savings benefits. Individuals become qualified to get benefits by working in a certain period in work secured by government managed savings. Managers and laborers account the program through finance charges. Cooperation in the government disability framework is required for around 95 percent of all U.S. laborers. Standardized savings d...

The Role of Engineer in Nation Building Essay Example for Free

The Role of Engineer in Nation Building Essay For what reason should a favored individual assistance an oppressed individual? As the definition proposes that the favored individual is somebody who is having the extraordinary rights, focal points or resistances or having the uncommon chance to accomplish something that brings specific joy. Then again the unprivileged individual is somebody who isn't getting a charge out of a similar way of life or rights as most of the individuals in the general public. So in a financial perspective the nearness of both the class can't be disregarded however with appropriate proportion. A general public can’t just have one of the two to improve or, in all likelihood we can say the wheel of the general public can’t be moved uninhibitedly without the nearness of the two obviously there ought to be a legitimate harmony between these two. The law of the nature says that the stream streams from the through and through moreover the favored individual should come and hold the hand of the oppressed individual to move the general public in a legitimate pace. Presently it’s an opportunity to think about the human qualities and ethical quality of an individual in the event that he/she is skilled with certain favorable circumstances or right then it’s the obligation of them to come and help the individuals who are denied of. Then again the oppressed individual ought to be appreciative and have feeling of appreciation for the individual whom he/she is thankful in any sense be it cash, qualities or mysticism. Indeed, even Mahatma Gandhi told this in another viewpoint, for example, I need to compose numerous new things yet they all must be composed on Indian state. I would readily obtain from the west when I can restore the sum with better than average intrigue. So acquiring things from others isn't a wrongdoing however one ought not disregard to come back with something more prominent to the individual whom he/she is thankful to. This is a pattern of development and one can’t break the chain. The general public is blended in with individuals and societies, one ought to know about the way that everyone is similarly significant and they should help each other to shape a warm and solid climate to live for the following ages to come. Indeed, even the Nobel Laureate Amartya Sen in his book The Idea of Justice (2009) clarified that perfect majority rules system requests to take from the rich and use sincerely and carefully for the individuals. Besides, Sen takes note of that in starvations just an extremely little extent of the populace is affectedâ€much under 10%. Political weight from this gathering alone would not be sufficient to constrain a vote based government to react. It is the weight from the non-enduring citizenry that has the effect. Be that as it may, if government authorities in majority rules systems don’t care about the destitute except if they are undermined with lost force, for what reason do individuals from the populace who are not starving consideration about the destitute? It appears that if sympathy or solidarity moves non-starving residents to advocate for starvation casualties, it would move government authorities to react to the starvation. Indeed, even Bentham and Mill clarified that west majority rule government imparts a thought for the best great of the biggest number. M.K.Gandhi denies the guideline and said that it ought to be most noteworthy useful for all. So on a nutshell we can reason that for keeping up a genuine majority rule government it is the need of an hour to help unprivileged individuals for the best great of the human progress.

The Greater Santini Positives and Negatives of Bens Coming of Age - Literature Essay Samples

Pat Conroy’s The Great Santini is not only the story of the difficult relationship between Bull Meecham and his son, Ben, but also the coming-of-age tale of Ben. The book was based in a time of great change. During the 1960’s there was much confliction between the stern values of a previous generation and the more open-minded, sensitive nature of a new one, which was often seen as anarchic and weak. We see the confliction of the era mirrored and even enhanced in the Meecham household, where the children’s defense against their Marine father’s abuse is often seen by Bull as disrespect and disobedience. The novel focuses on the maturation of the eldest Meecham child, Ben. Throughout the book, the reader follows Ben as he encounters many people and events that influence his ascent into manhood. Mrs Meecham, Mr. Dacus, and of course Bull all serve to guide Ben, but these lessons are not always learned through positive example. Lillian Meecham is what the reader would consider Bull’s foil. She is extremely passive, thoughtful, and sweet. She rarely stands up to her husband, and has endured being the victim of his abuse for years because she still sees the good in him, even when her children do not. She has instilled in her children, particularly Ben, a fundamental kindness which Bull lacks and sees as weakness. Lillian hopes for her children to become better people than Bull, and even asks Toomer, the help’s son, to take Ben under his wing and teach him to be a gentleman. Unlike her husband, Lillian is not a proponent of fighting at all, and when Ben gets into a quarrel at school, Lillian is worried that she has failed as a mother and complains, â€Å"‘I thought I was doing a better job than that of making you into something a bit more civilized†¦ You obviously have more of your father in you than I thought’,† (Conroy, 167). Although generous and loving, Lillian also h as a passiveness which forces Ben to learn courage as well. When Bull begins kicking Lillian for siding with the children after his basketball loss to Ben, Ben defends his mother regardless of the consequences. Mr Dacus, Ben’s basketball coach and principal has always been supportive and understanding of Bens situation. When the Meecham children first arrive at their new school and Ben gets into a confrontation with another student for defending his friend, Mr Dacus takes the time to listen to Ben and allows him to defend himself: something Ben has never been able to do at home with his father. Dacus assures Ben that he will not be penalized for what has ensued and that he will â€Å"‘call your father and explain. He’ll understand after I tell him the whole story. Leave him to medon’t worry about your father’,† (162). Ben takes solace in opening up to Mr Dacus throughout the book in a way that he never could with his father, and in turn Dacus views and treats Ben as a son. We see this when Ben is sent to prison for a prank, and when his own father will not bail him out, Mr Dacus comes to the rescue and even allows him to stay the night. Mr Dacus is o ne of the few non-marine men in Ben’s life, which is refreshing and important to him, because he has so many expectations put on him at home to follow in his father’s footsteps. His presence and influence in Ben’s life give Ben a sense of normalcy, and a male role model who is not hostile or rough: someone who not only cares, but shows it. It is obvious that Ben’s own father, Bull, has had a tremendous impact on Ben and the man he becomes, sometimes for the worse, and sometimes for the better. As Conroy states in the book summary, â€Å"{Bull Meecham is} a man you should hate, but a man you will love,†. We can infer that Ben feels the same sort of bittersweet emotions towards his father. He resents Bull for the way he has treated their family, for the abusiveness he displays towards Lillian, for his self-righteousness and hot temper and for his ultimate excessive harshness. However, Ben also recognizes the honorable qualities that â€Å"The Great Santini† possesses: he is brave, he strives for the best, he is respected and noble and strong, and he loves his family more than they know. Conroy sugarcoats nothing when he tells the stories of Bull Meecham. The reader feels embarrassed when Bull comes to Ben’s basketball game drunk and pressures his son into fouling another player, the reader fee ls anger when Bull loses his temper and physically assaults Lillian or Ben. The reader feels happy for the family and for Bull when he and Lillian spoil their children with gifts on Christmas, when Bull insists on buying Mary Anne a new dress for the dance to make her feel special, when he gives Ben his jacket to show him how much he loves him. But on top of that, the reader feels pity for Bull. It is apparent that he does not know how to separate how he expresses his love for the military and its men, from how he expresses his love towards his children and wife. Mr Dacus sums it up perfectly when he advises Ben; â€Å"I’ve seen a lot of Marine fathers since I’ve been at the high school, BenThey love their families with their hearts and souls and they wage a war against them to prove it. All your dad is doing is loving you by trying to live his life over again through you. He makes bad mistakes, but he makes them because he is part of an organization that does not tol erate substandard performance. He just sometimes forgets there’s a difference between a Marine and a son,† (387). Regardless of the events he has faced and the struggles he has pushed through, by the end of The Great Santini we see Ben Meecham becoming a man. He has not figured his whole life out yet, but we see him start to understand and evolve. Bull, who arguably has the most vested interest in Ben out of anyone in Ben’s life, was never able to see his son become a man. But perhaps the worst tragedy of all- the loss of his father- allowed Ben to appreciate the good qualities in â€Å"The Great Santini† more than he ever could before. The good and the bad that Ben had to see from the people closest to him (Lillian, Mr Dacus, and Bull) are what formed him into the man that he is.

Indira Gandhi Quotes

Indira Gandhi was the Prime Minister of India from 1966 to 1977 and from 1980 to 1984. Daughter of Jawaharlal Nehru, a hero in winning independence from Britain, Indira Gandhi was also a follower of Gandhi in her early years. Indira Gandhi was elected Prime Minister in 1966, and her administration was often controversial. After using the military to put an end to a Sikh separatist operation, Indira Gandhi was assassinated by her Sikh security guards in 1984. Select Quotations You must learn to be still in the midst of activity and to be vibrantly alive in repose. Actions today  mould  our tomorrows. What matters is that we should achieve what we set out to do.  (1977) Social change is brought about by those who dare and act, who can think unconventionally and who can court unpopularity.  (1974) My grandfather once told me that there were two kinds of people: those who do the work and those who take the credit. He told me to try to be in the first group; there was much less competition. Tolerance and compassion are active, not passive states, born of the capacity to listen, to observe and to respect others. They are founded on a reverence for life that shows itself in ones attitude to man and to the earth and to other creatures. This state of listening, observing, is to be alive; it is a state of understanding and it is the manifestation of a truly scientific mind that is mature with the quality of humanness. Ends may vary but means must be based on the acceptance of man as the  centre  of all quest. (1981) There exists no politician in India daring enough to attempt to explain to the masses that cows can be eaten.  (1975 interview with Oriana Fallaci) I would say our greatest achievement is to have survived as a free and democratic nation. Let us not allow ourselves to be oppressed by frustration or misguided by anger into  wrong  action which will inevitably increase the burden on the common man, undermine the very foundations of democracy and imperil the well-being and happiness of us all. But let our concern lead us to constructive effort, to hard work, to co-operation.  (1966) Our ancient philosophy speaks of right action. Lifes journey should be in quest neither of power nor wealth but of inner worth. The Gita says, To action alone  have  you a right, not to its fruits. We want progress, we want development, but in such a way that it does not disrupt the life of the area, the looks of the area, the beauty of the region and does not alienate the people from their own surroundings...  (1975) Martyrdom does not end something, it is only a beginning. You cannot shake hands with a clenched fist. There are moments in history when brooding tragedy and its dark shadows can be lightened by recalling great moments of the past. Even if Indira Gandhi dies, her blood would spring from the earth and thousands of  Indiras  will emerge to serve the people of the country. I say so because Indira Gandhi is not the name of a mere woman but a philosophy which is wedded to the service of the masses. –the month she was assassinated, October 20, 1984 I dont mind if my life goes in the service of the nation. If I die today every drop of my blood will invigorate the nation.  Ã¢â‚¬â€œthe night before she was assassinated, October 30, 1984. To bear many children is considered not only a religious blessing but also an investment. The greater their number, some Indians reason, the more alms they can beg.  (1975) It is not enough for a few at the top to reach outstanding ability. Performance at every level, even the very lowest, must be improved. All of us are part of the huge apparatus of the nation, the efficient working of which is dependent on the smooth functioning of every individual component.  (1969) Ability, and not class or community or wealth, should determine what education a child should have, what school he or she should go to.  (1966) The Himalayas have shaped our history; they have  moulded  our philosophy; they have inspired our saints and poets. They influence our weather. Once they defended us; now we must defend them. Our  defence  services are learning to know them and to love them.  Ã¢â‚¬â€¹(1968)

Reflection Of Socratess Apology - 872 Words

In Apology, Socrates states that he wishes to end his life in the same way that he has lived. â€Å"I would much rather die after this kind of defense than live after making the other kind.† (38e) He would much rather remain composed in the way he defends himself in trial than beg for mercy. He is consistent in the nature of his defense as he continues to discuss and question why he has been convicted. And thus, he is staying to true to his way of being a philosopher. In order for Socrates to feel like he is really living and accomplishing something, he needs to be able to question the things and people around him. If he can’t try to better his understanding, there is no point in continuing to breathe. Understanding makes everything worth it.†¦show more content†¦He states that he is acting for the betterment of the state by following the laws given to him and receiving his punishment as just cause as breaking them would harm the Polis, the state he has seen g row lived in and loved along with his children who he had raised there. And is life worth living for us with that part of us corrupted that unjust action harms and just action benefits? Or do we think that part of us, whatever it is, that is concerned with justice and injustice, is inferior to the body. In this statement, it explains his stance on the good of the state. Crito argued in favor of escape. He is concerned with the reputations of both Socrates and his associates. Crito also feel life in itself is of absolute value. He uses these points in favor of his argument: Escape was easy to manage and would not put his friends in danger. If he refused Socrates friends’ reputations would be tarnished for not aiding their friend. To refuse would be a shameful display of cowardice. Socrates would be neglecting his duties to his wife and children. Escape would allow Socrates to continue to philosophize elsewhere. Socrates does not agree with these points, rather he rejects the p roposal because to escape is neither just nor is it good for him. It is not to his benefit to escape, because to commit a wrong action would not be living well. SocratesShow MoreRelatedThe Greatest Good For A Man840 Words   |  4 Pagessignificant internal and external challenges, the benefits of living an examined life substantially outweigh its disadvantages as illustrated by Socrates in Plato’s various texts. But what exactly is the examined life and what are its components? In The Apology, Socrates conveys the importance of relinquishing material possessions or bodily pursuits, and instead seeking the â€Å"best possible state of your soul† (30a). According to Socrates, in order to live a truly satisfying life, one must stop concerningRead MoreA Comparison Of The Apology And Niccolo Machiavelli And The Prince1513 Words   |  7 PagesPlato’s The Apology and Niccolo Machiavelli’s The Prince provide two opposing views of the ideal ruler and government. The seminal works attempt to uncover the true definition of justice which becomes the basis from which they craft their vision of effective civil leadership. The two men, both influenced by the times of similar conflict and chaos in which they worked, espouse divergent beliefs regarding proper and effective authority. This difference is rooted in a fundamental incongruity betweenRead MoreHow Free Is Free Speech?1835 Wor ds   |  8 Pagesenjoying more freedom and democracy than any the world had ever seen? Plato (427-347 B.C.E.) is especially important to the understanding of the trial of Socrates because he, along with Xenophon, wrote the only two surviving accounts of the defense (or apology) of Socrates. Plato’s account is generally given more attention by scholars of the two authors because he, unlike Xenophon, actually attended the one-day trial of Socrates in Athens in 399 B.C.E. Both Plato and Chaerophon, another important witnessRead MoreWhen Death Smiles at Us All We Can Do Is Smile Back4067 Words   |  17 Pageswould ever forget them. That’s the key, is to be remembered. If you go through life and not talk to anyone or do anything than you can die and it would be like no one even knew you were born. But this is what Socrates explains in his speech â€Å"The Apology,† to live life, and to live life to the fullest would leave you with no regrets and nothing left behind, this is what we consider to be a good death, this is the reason no one would ever forget you, because your story will always be passed on as someone

Recognition And Marketing Strategy Company â€Myassignmenthelp.Com

Question: Discuss About The Recognition And Marketing Strategy Company? Answer: Introducation A budget is termed as a financial statement of a company in which it plans its estimated revenue and its expenditure in a year. It also plans the budget the company wants to invest in the campaign or a project to get potential benefit from it. It is thus much more than just an accounting tool. This is because it also helps the company to plan and manage its fianc over the year. Moreover, the company can also estimate it profit and loss at the end of the year after looking at its budget plan. Budget allocation on the other hand is the way of allocating or distributing the total budget available among various credentials and work designated to achieve the actual motive of the project (Geyik et al. 2014). The budget allocation provided here gives the allocation of the financial of Active Feet to carry out its online marketing work effectively. It will divide the total budget of the company $2 to $2.5 million among various variable that will help them to achieve the maximum success from the campaign. Items Budget Allocation (in $) Decreasing Spend (in $) Email Marketing 50,000 Social Media 50,000 Online Advertising 150,000 Mobile Advertising 50,000 Event Sponsorship 500,000 Video Production 500,000 Content Creation 200,000 Radio Advertising 200,000 -100,000 television Advertising 200,000 -200,000 Print Advertising 100,000 -200,000 Total 2,000,000 Figure: Budget Allocation Source: Author Creation Figure: Budget Allocation Source: Author Creation The above figure shows the budget allocation of Active Feet for its advertising campaign in the near future. The company has a total budget of $2 million within which it will allocate its finance among various sources of advertising tools. It can be seen that the company will allocate $ 50,000 in each of its marketing tools such as email marketing, social media and mobile marketing (Vinerean et al. 2013). However, it will invest $500,000 in event sponsorship and video development. Further $200,000 will be invested in content creation, radio advertising, and television advertising (Lupiez-Villanueva et al. 2016). However, the company will also decrease the investment on traditional way of marketing sic as print media, television marketing and radio marketing. This is because the company used these tools previously and witnessed that it is not earning them any increase in sale at present. This is because the type of footwear the company offers are mainly used by youngsters and at prese nt the young generation are very much engaged in online platform rather than using traditional tools such as reading newspapers, listening to radio and others. In fact radio is not used by the new generation on a daily basis. Only the old generation prefers to listen to radio every day. The brand can put adds only on radio channels playing songs which still has some young traffic listening to them. Thus, the budget plan presented above will also help the company to analyze its sale and profit at the end of the year. This in turn will help them know the achievement of the online advertising campaign the company should take to increase the sale (Tuten and Solomon 2014). Evaluation criteria and Conclusion To achieve full success and utilize the marketing campaign planned above the company also needs to outline the success measures to be taken and the key performance measures that will help the company to know the success of the campaign they are taking for the growth of the company (DAmico et al. 2017). Some of the key success measure of the company can be: First if the financial viability, which will help the company to measure its financial condition and the growth in its finance from the online campaign, it is taking for sale growth. Second is the customer satisfaction, which is the most important success measure as the company taken up new plan only with the aim to satisfy its customers. Thus by the amount of customer satisfaction the company will be able to measure the success of its campaign as well (Perrin 2015). Third is the employee satisfaction, which is yet another important duty of the company as it is only through good customer the company is able to carry out the campaign. Thus, by offering good salaries to employee and the satisfaction level in them the company can measure the success of its campaign. This is because the employees will be the active part of the campaign. Planning is yet another way a company can measure its success. This is because by proper planning the company can track the completion of the targeted task and the movement of the campaign. Thus, allowing the company to track its success as well. Key Performance Indicators Along with the key success measures, the company also needs to indicate its key performance indicators to know the way it is performing in the market (Parmenter 2015). Some of the important key performance indicators of the online marketing campaign put forward by the company is: Profit is the first indicator as it is the most important factor that influences the motive of the company to take any further investment in on the online marketing tool. Cost is yet another important KPI as it shows the ability of the company to manage its cost for the campaign with the aim to earn maximum profit. It is the way the company manages the operation of the business (Ruths and Pfeffer 2014). Customer Lifetime Value is also important along with the other two indicators because customer is the asset of eh business and they help the company to measure its value in the market. Thus, form the above analysis it can be concluded that Active Feet should take up online marketing platform for increasing its sale and profit over the next one year. This is because online marketing tool is being widely accepted by customers especially the young generation that the company wants to target over the next few years. For the purpose a budget allocation is made for the company with the total financial investment of $2 million over various online platforms. Some of the financials from the traditional tools has been cut down to meet the budget. Further some key success indicators and key performance indicators have been offered for the company. References Vinerean, S., Cetina, I., Dumitrescu, L. and Tichindelean, M., 2013. The effects of social media marketing on online consumer behavior.International Journal of Business and Management,8(14), p.66. Lupiez-Villanueva, F., Gaskell, G., Veltri, G.A., Theben, A., Folkvord, F., Bonatti, L., Bogliacino, F., Fernndez, L. and Codagnone, C., 2016. Study on the impact of marketing through social media, online games and mobile applications on children's behaviour. Geyik, S.C., Saxena, A. and Dasdan, A., 2014, August. Multi-touch attribution based budget allocation in online advertising. InProceedings of the Eighth International Workshop on Data Mining for Online Advertising(pp. 1-9). ACM. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage. Parmenter, D., 2015.Key performance indicators: developing, implementing, and using winning KPIs. John Wiley Sons. DAmico, F., DAmico, F., Mogre, R., Mogre, R., Clarke, S., Clarke, S., Lindgreen, A., Lindgreen, A., Hingley, M. and Hingley, M., 2017. How purchasing and supply management practices affect key success factors: the case of the offshore-wind supply chain.Journal of Business Industrial Marketing,32(2), pp.218-226. Perrin, A., 2015. Social media usage.Pew Research Center. Ruths, D. and Pfeffer, J., 2014. Social media for large studies of behavior.Science,346(6213), pp.1063-1064.